The Free Peach, the Satirical Newspaper of UC Berkeley

As Chief of Staff and Digital Strategy & Multimedia Lead for The Free Peach , I planned, created, and scheduled the newspaper's social media content. I used analytics to track engagement and adapt posting strategy, ultimately growing the audience from 2,000 to 10,000+ Instagram followers, and garnering over 480,000+ TikTok views.

I also oversaw editorial workflows and mentored writers, contributing writing, graphics, and edits that reinforced The Free Peach’s voice and brand consistency.

Plants of Berkeley, a Digital Journalism Project

I co-led a public outreach project focused on teaching people how to identify native plants in Berkeley. For the project, I created a TikTok account and filmed short videos that highlighted native species and explained their cultural history. The account reached 20,000+ views. 

I also designed a website for the project, which expanded its community engagement.

The Quantitative Ecosystem Dynamics Lab, located at Lawrence Berkeley National Lab & UC Berkeley

As a research affiliate for the Quantitative Ecosystem Dynamics Lab, I initiated the lab’s public outreach program. I created and managed social media channels that showcased climate and ecology research to public audiences, which received over 7,000 views and direct engagement from educators and journalists.

Get in touch at tylermgoldstein@gmail.com